Business

The Impact of A/B Testing on Business Decisions

In the digital era, most marketers understand the impact of A/B testing and how it drives business decisions. Cut back to 1990 – print ads, radio announcements and magazine ads – marketers pushing out campaigns didn’t have the chance to successfully test them the way we do now. And this …

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Advertising

It’s not easy being a Suit

The over-simplified version of it is that we’re middle(wo)men: at the end of the day we’re liaisons- the messengers between the creative department and the client. We receive a brief, assess it, rewrite it to suit the creative minds, brief it in, get the work back and present it. Job …

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Business

Why we are so proud of Roshan Telecom

We are delighted to inform you that Roshan is included on the list of Top 10 Most Innovative Companies in Social Good in this year’s annual ranking by the Fast Company Magazine, one of the world’s leading business media outlets which focuses on innovation in technology, ethical economics, leadership and …