Get to know the latest and most successful media strategies from the professional people who can walk the walk. Tonic media blog covers the latest trends in media planning and amplification arena and offers the newest strategies. Read our articles to stay up to date with the latest happening in Media field.

Machine learning is revolutionizing Marketing

Digital

Machine learning is revolutionizing Marketing

About 84% of marketing entities are currently utilizing or at least working on expanding AI and machine learning in 2018. Seventy-five percent of organizations already using AI techniques were able to enhance the customer satisfaction rate by more than 10%. Three in four enterprises using AI and machine learning have …

Branding Image

Advertising

Double media and design whammy in Campaign Middle East this week

Wow! Not one but two Tonicians in this week’s campaign issue. A poor unsuspecting soul has been Tonic’d between our Head of Media, Karim Fahmy, and Jad Rouhana our loudest designer. WHile Karim is all serious about media, the future of press, the power of bullshit… Jad is going on …

Branding Image

Advertising

Tonic International wins The Pitch, a new show for Dubai Eye 103.8

We had a lot of fun last week answering the brief from Dubai Eye 103.8 to help them promote one of their new programe about advertising, media and marketing called The Pitch. It’s based on the Gruen Transfer a marketing Australian TV show (see an example here). The idea is simple, ask two …