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How useful would a real BS detector be?

I’ve always loved the work from Goodby Silverstein & Partners for as long as I can remember. It’s also been years since I’ve followed their work for Adobe as it embodies their usual mix of intelligence and madness. Their latest work for Adobe not only continues to move the needle, it’s …

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Double media and design whammy in Campaign Middle East this week

Wow! Not one but two Tonicians in this week’s campaign issue. A poor unsuspecting soul has been Tonic’d between our Head of Media, Karim Fahmy, and Jad Rouhana our loudest designer. WHile Karim is all serious about media, the future of press, the power of bullshit… Jad is going on …

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Tonic Dubai

Surfs Up

Not a sight you usually see in Dubai, that is women in abayas and men in kanduras out in the surf, but Saturday morning saw boarders from Surfing Dubai surprise the locals and tourists as they paddled and balanced with ease under the iconic Burj Al Arab.  The gathering was …