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Tonic International wins The Pitch, a new show for Dubai Eye 103.8

We had a lot of fun last week answering the brief from Dubai Eye 103.8 to help them promote one of their new programe about advertising, media and marketing called The Pitch. It’s based on the Gruen Transfer a marketing Australian TV show (see an example here). The idea is simple, ask two …

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Art & Corny. An advertising “legend” … an inspiration to us all

There’s nothing like a good spoof. Especially when it runs deep, is well produced and doesn’t really point towards anything concrete apart from good fun. Cornelius Trunchpole, the self proclaimed English “god of advertising”. The legend is one that has been keeping me busy for the last two weeks. First …

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Tonic International adds 4 new Tonicians to the Dubai family

We’ve been so busy partying and celebrating the departure of Sally and Iya these past weeks, that we almost forgot to celebrate the arrival of four newbies to the family. So before they start thinking of poking us with sharp objects, let me introduce you to Samia, Sara, Sneha and …