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The art of type design

One of our designers at Tonic branding, Abir Fawas, recently took part in a Modular Arabic Typography workshop by Lara Khoury at Tashkeel, and learnt the art of creating her own typeface. It was a five day workshop where they explored letterform structures, proportions, exceptions, similarities, development of calligraphic writing …

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And then there was a Tonic Easter week

I can’t believe it’s mid-April already. 4 months in the year and we’ve been so swamped we almost forgot to post photos of our celebrations. In the better-late-than-never category, here are some for Easter. Easter week started pretty well, tamed and traditional. Chocolates, Easter bunnies and home-made cup cakes. 3 Days …

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Do Arab creative agencies still play it safe?

Do you think agencies in the Arab world take any risks to release bold and daring campaigns? This article blames clients who wants to please the audience, and since agencies wants to please the client, we end up with a (Play it safe) arabic campaigns. Read the full article here