Branding Image

Tonic Dubai

Introduction to Nouran, our newest digital marketing executive

“I want to live jobless and broke forever” said no one ever, and let’s be honest; that’s the reason why we all went to get a degree and a job. So I decided to follow my father’s footsteps, and so far, 2016 has been very big for me. I graduated, kissed …

Branding Image

Tonic Dubai

Modern Brands in a consumer empowered world

Tonic’s head of Digital, Mamta Varerkar, recently moderated a panel at the very exciting Step Conference this April. The panelists were Asad Rehman, who is responsible for managing Unilever’s media investments across Middle East and Africa, and Michel Malkoun, the COO of Digital Media services, which is the digital media arm of the Choueiri …

Branding Image

Tonic Dubai

Inspiration Stage – Creativity pays up in Afghanistan

Look no further than Volkswagen’s betrayal to know that a company’s behaviour is a much bigger contributor to its image than any form of advertising will ever be. That is what Tonic’s discussion entailed at the Lynx Festival on the 8th of March. Arnaud (Head of Strategy), Jacqui (Head of …