Branding Image

Golf can be funny

Nike Golf

I have to start this blog by saying that I am not a huge fan of golf, but put together Nike + Tiger Woods + Wieden + Kennedy  and you have a great TV spot [click here to view].

In this ad, the newly endorsed Rory McIlroy makes his Nike debut alongside Tiger Woods.  They compete in a driving-range competition and send balls sailing for miles to land in various cups of all shapes and sizes around town.   This really is well done and very entertaining, maybe I might be interested to learn how to swing a club.

Reminds us a little of the classic advertising duel from the early 90’s between Michael Jordan and Larry Bird for McDonald’s.