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Good Stuff For Your Ears

We’ve always been great admires of the guys at BKP and we use them regularly for the production of our radio ads. We were recently ask to come up with some ads for them and in true Tonic style, we created the following campaign. Art Directed by Thomas Derouault and photographed by Thomas Derouault and French photographer Ben Dauchez this campaign simply cannot be ignored.

Instead of using models, we used BKP’s target audience – normal agency folk like you and I, not that there’s anything normal about these people 🙂 The following three ads are running in print and the last three will be used as posters.