Latest advertising trends to give your business a boost
There are many definitions of the word advertising. If one looks carefully, they all imply the same meaning. In fact, there are certain keywords that you hear repetitively when the word advertising comes up. Some of these keywords are paid, messages, influence, and communication. To put it simply, advertising is meant to introduce someone to something. It is intended to communicate a message and it is curated to influence opinions. There’s been a lot happening lately in the world of advertising, specifically in the digital world. Since we are all about anything-digital at this time and age, we will share some of the latest digital trends with you. The purpose, as mentioned earlier, is to help you influence and communicate your message more effectively than before.
‘The camera is the new keyboard’
It doesn’t really matter how good of a writer you are, you can only go so far with text; it is true, written content can never mirror the image you want like multimedia. As human beings, things like the tone of voice, body language, and facial expressions get to us. For this, many marketers are now capitalizing on video content. On the other hand, social media is making this really easy with options like live streaming. We can definitely call this a trend. Here’s a thought: do you think you make enough use of multimedia?
Influencer marketing is the way to go
Your business could use an extra boost, right? How can you do this better than with influencer marketing strategy? The word influencer does not just imply people with a million followers. It could simply be your employees. The secret words here are relationships and trust. If the followers trust the influencer, it is easy to pass any message through. Did you notice how everyone is using the influencer marketing tactic lately? It is another trend that we just had to share with you. Have you tried this strategy yourself? If you are thinking about it, don’t fall into the trap of choosing the wrong influencers. Your influencers should perfectly match your brand. If the brand is young and energetic, your influencer should be young and energetic.
Snapchat filters are silly?
Are you one of the brands who think that Snapchat filters are silly? Think again. The next wave of Augmented Reality (AR) will let customers try your brand’s clothes on while in their own homes and see your brand’s furniture placed right where they want. They will be able to do all of this and more from their own couch. Imagine how engaging the ads will soon be? Everyone is already working on their launch strategy and you better start too.
Visual search is old news
When visual search first came out, marketers were very excited. How could they not be? They were able to tell what visuals people were looking for. That is still a thing for sure. The good news is, there are now tools that help you find out the type of images fans are posting on their feed. This trend helps advertisers customize their ads even more.
Remarketing is not creepy
The remarketing strategy is very debatable. Many marketers like to avoid it because they think it is creepy. You are stalking your customers, right? Maybe that is true to an extent. But how would you feel if we tell you that the customers like this strategy? Research proved that the more remarketing is used, the higher the Conversion rates became. This only means that this strategy is very effective and is a trend.
Not sure about chatbots?
We can’t talk about trends without mentioning chatbots. The number of chatbots that have been developed ever since it came out tells you that this is a trend that is here to stay. Chatbots allow you to create individualized services through chat. It is a true experience. The capabilities of chatbots are increasing every day. Still not sure about chatbots?
What is your next move?
A good marketer should always be up to date with the latest trends. By understanding things like what everyone is doing and where everyone is going in the next few years, we can create better content for the audience. As a marketer, you should not just be aware of the trends, but also implement what you see fit. It is all about implementation and trial. Have you experimented with any of the previous trends yourself? Do you have a plan in mind? It’s time to set a new plan and decide on your next move.