Lego. Let’s Build.
It’s that time of the year when we start to see some of the best and some of the worst TVCs for Christmas. This one is the first one that I think could be on the “best” list.
A father bonds with his son in this TVC that shows how Lego brings out the “big kid” in everyone by allowing them to tap into their creative potential.
The TVC introduces the “let’s build” strapline with the story being told through the eyes of a child to give the child’s perspective of how parents become teammates when playing with Lego.