Branding Image

Life Inspiration: The Holstee Manifesto

I was browsing the very addictive Pinterest  and saw this poster.

Here are some remarkable lines:

  • Do what you love and do it often
  • If you don’t like something, change it
  • Life is simple
  • Travel often
  • Live your dream and share your passion

This is the ‘Holstee Manifesto’, the most iconic product of Brooklyn-based Apparel Company Holstee founded by brothers Dave and Mike. Both were successful in their careers but growing restless in the corporate world so at the height of the financial crisis in 2009, they left their full-time jobs to pursue their passion for a sustainable lifestyle through innovative design.

The manifesto was one thing about their business they never intended to become popular. However since then, this message has been viewed over 60 million times online and has been translated into 12 languages.

It’s a great thought right?

Here’s the typography video. Listen to it carefully. Preciously.

[youtube=https://www.youtube.com/watch?v=qQAzi8q_2LY]
What’s on your manifesto?