Branding Image

Nivea keeps you charged up under the sun

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In Brazil, Nivea and Giovanni+ Draftfcb created a print ad that doubles as a mobile phone charger, allowing beachgoers to use solar energy to recharge their phone.

 

The ad was made with a paper-thin solar panel and a connection for people to plug in their smartphone. It took eight months to produce, including six months of technology development and two months of printing.

I think we could use this here in Dubai, the whole year round.