April 17, 2013

Dove Real Beauty Sketches

Dove have just released another addition to it’s Dove for Real Beauty Campaign.  The principal behind the campaign is to celebrate the natural physical variation embodied […]
April 16, 2013

How to promote road holding without actually test driving the car

We had this conversation a few weeks ago on how pointless it is to advertise colours and 3D on new TV sets when it’s going to […]
April 9, 2013
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Facebook Home: I’ll stay away…

For years people have been speculating about the potential arrival of a Facebook phone and many people thought that Facebook’s “new home on Android” event could […]
April 7, 2013

Did you really think we stopped partying? Being insanely busy was no excuse

While we have been busier than ever before we did not stop celebrating what had to. The only thing we forgot was to blog about it. […]
April 3, 2013

Big tv budgets are not dead

I came across a great a TVC today for Samsung that proves that big budgets are not dead. Samsung are launching their latest Smart TV.  That’s […]
March 26, 2013

Digital Media Forum Dubai

Tonic are pleased to announce that we have been invited to participate in the Digital Media Forum in Dubai on the 22nd of May. Toby Mills […]
March 17, 2013

DNJO99 featured at the Fashion For All Show

We’d like to take this opportunity to congratulate Nabila Obaid Ahil – a long-standing friend and client of the agency on her recent participation in the […]
March 14, 2013

Do you really have all the fun you can get with your car? Think again

First you’ll need a basic equipment of at least two 2013 450 horsepower Audi RS 4 Avants. Then you mount a paintball gun on the hood. Just enough to […]
March 12, 2013

Another shiny happy Tonician joins the Dubai team.

A question more and more are asking in our Dubai office is where are we putting all these people. This time we managed to fit one […]
March 10, 2013

When Digital Damages

At Tonic we are always interested in campaigns which utilise the latest technology, especially ones which merge offline and online worlds. One of the growing trends […]
March 7, 2013

Why is it that advertising craftsmen so seldom study the old masters?

You wouldn’t imagine a painter, a musician, or a film maker becoming good at his art without first studying the old masters. Why is it then […]