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Business

Tonic Training Goes Viral (maybe)

Most Tonicians have been very busy improving their skills in recent weeks. We’ve had rounds of brand inductions, agency rounds across all teams, digital training, team building exercises, and are in the middle of a 3-week improvisation training. The training so far has been a real success. It takes place …

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Advertising

What advertisers can learn from direct cinema

Who does not enjoy watching a movie? I personally watch a lot of them, but I doubt I share the same taste as the mass of other cinema lovers. Not that I dislike the entertaining value of Hollywood blockbusters (I’ve watched All Is Lost recently and I thought it was brilliant), I’m …

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Advertising

Social Media in the UAE (February Report)

One month more of how social media is changing and growing in the United Arab Emirates. The year has started with a lot of energy, maybe because of the Expo2020 or due the fast growing economy of the UAE. But the truth is that the social media is one of …