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How Kinect Technology can improve your brand equity

First introduced in November 2010 for the XBox 360, the Kinect Technology developed by Microsoft is a system that can interpret specific gestures, track the movement of objects and individuals in three dimensions. Quickly, companies from all sectors (Banking, FMCG, Fashion, Beauty, etc…) have combined the technology to several games …

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Social Media in the UAE (January Report)

As the digital economy penetrates the Middle East, social media gets bigger and bigger. After watching how the progression from the social media industry begun in the early years of the century in United States, and evolved in Europe. Now the Middle East is catching up in a very highly …

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Pepsi Max brings you the Unbelievable

Pepsi Max surprise commuters with an ‘unbelievable’ augmented reality experience at a bus shelter on New Oxford Street in London. Unbelievable feats and experiences created for you by Pepsi Max. Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to …