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Advertising

New Tonicians join our Dubai office

I’d like to welcome 6 new Tonicians who’ve joined us in recent months, in order of arrival: Walid Kushtoban is known amongst Tonicians as the “Fire Cracker”. He joins us as a Business Manager (Advertising) Walid Kushtoban was born in Kuwait in 1985, the youngest child of four. The family relocated to Lebanon …

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Advertising

Google doodles, each day a story to be told

I’ve always been curious to understand the whole concept behind Google Doodles, which are well known and enjoyed by millions around the world. And today I wanted to share this amazing fact with our readers. Doodles are the spontaneous changes that are made to the Google logo in celebration of …

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Design

5 ways heat mapping helps designers

Heat mapping has become more than a buzzword – it’s one of the most useful tools in an agency’s arsenal. It tests if a design is living up to the promises of the strategy by validating or disproving assumptions. So what exactly is it? Heat mapping is a visualization technique …