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Social Media in the UAE (January Report)

As the digital economy penetrates the Middle East, social media gets bigger and bigger. After watching how the progression from the social media industry begun in the early years of the century in United States, and evolved in Europe. Now the Middle East is catching up in a very highly …

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Cars are still built by hand

For lovers of cars, design and seeing things come to life from the drawing board, this is a beautiful video depicting the progress of design: creating the Audi sport quattro concept car.  

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Tonic Dubai

Audi Middle East Photographer + Luerzers 200 Best

Automotive and lifestyle photographer Steffen Schrägle has been selected as one of Luerzers Archive’s 200 Best Ad Photographers Worldwide. The shots chosen reflect his unique perspective towards automotive photography. Tonic commissioned Steffan for the the Audi Middle East to shoot the of the A5 Product Improvement in 2012 and these shots feature …