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What advertisers can learn from direct cinema

Who does not enjoy watching a movie? I personally watch a lot of them, but I doubt I share the same taste as the mass of other cinema lovers. Not that I dislike the entertaining value of Hollywood blockbusters (I’ve watched All Is Lost recently and I thought it was brilliant), I’m …

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Business

Dubai has transformed itself into a cultural oasis

10 years ago, there was no decent art gallery in Dubai. Just a few souvenir shops masquerading crafts as local art. We used to call Dubai a cultural desert. A place where creative souls just couldn’t find a place to feed their brains. Fast forward to 2014. Dubai is 3 …

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#TurnOffToTurnOn on the 29th of March 2014

The eight edition of Earth hour is back on Saturday, 29 March 2014. What started as an initiative by the WWF to create awareness about climate change has become a worldwide phenomenon. Last year, 7 million people in 154 different countries got involved and switched off their lights from 8:30 to 9:30pm. …