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Advertising

First batch of new Tonicians of 2014

Not even mid February and we already have 7 new Tonicians to introduce. In order of appearance in our Dubai office, here are the first 3: Victoria Adamson is a 24-year-old advertising graduate from London. She joins Tonic as an account executive to work on Roshan, our telecom account from …

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Business

Antifragile

Last night I was driving home listening to Dubai Eye Drive Live with Tim Elliott and Richard Dean.  I was then stranded in a traffic jam and was able to [safely] sms the show to try and win their book of the week from Magrudy’s.  I received a sms at …

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Events

Audi RS/R8 Event

We recently had the opportunity of branding and attending the Audi RS/R8 event. The event was held here in Dubai at the Autodrome where dealers and customers from regional and international markets attended. Visitors were lucky enough to drive the R8 V10 Plus around the track at the Autodrome and …