November 27, 2012

Happy Birthday to the “Queen of Green”

    It was the lovely Yara’s birthday here at Tonic last week, and in true Tonic style we wanted to wish “The Queen of Green” […]
November 25, 2012

M.S. Kotait in The Hot Seat

    In this week’s edition of Campaign Middle East, our very own M.S. is sitting in the hot seat.  Read all about what he would […]
November 25, 2012

Do you love or loathe the world’s favourite font?

Years ago I saw a guy wearing a t-shirt with the words “Comic Sans must die”. Designers the world over will agree, but another font that […]
November 21, 2012

A Tonic lunch on Dubai Eye radio

It was a while back and we’ve been so busy we completely forgot to talk about this. Tonic was well represented on Dubai Eyed during the […]
November 18, 2012

The gift that keeps on giving

  The festive season is fast approaching and I was starting to write up my list of gifts for family and friends.  This is now sorted […]
November 14, 2012

Waterproof Mobile Launch – 007 Style

  How do you announce a waterproof mobile? Do it secret agent style, smuggle the phones into unsuspecting winners hands by hiding them in free drinks. […]
November 6, 2012

It was a fun week in Tonic Dubai for both branding and advertising

First we had Scott’s birthday celebrations on Oct 26th. We had a host of crazy posters appearing across the office. Here’s a sample of my favourites. […]
November 5, 2012

The Beauty Car

  Honda has launched the Fit She’s model, which has been created to appeal to the female driver.  It has highlighted a number of features that […]
October 30, 2012

How useful would a real BS detector be?

I’ve always loved the work from Goodby Silverstein & Partners for as long as I can remember. It’s also been years since I’ve followed their work […]
October 30, 2012

Down’s syndrome girl scores points with FC Barcelona

This story had the Tonic branding department talking this week and conjured up plenty of fuzzy, warm feelings. The possibility about a new signing is shaking […]
October 28, 2012

Local vs. imported water

If you live in the UAE you will be all too familiar with restaurants that only serve expensive luxury liquid from far-flung regions. Many residents are […]