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Advertising

PUMA acts local

I love it when big brands think global and act local. I came across this gem for PUMA and bike riding in Dubai. Fishtail Rides has been born out of a feeling and a need to reconnect with the streets of the city again. They are a series of fixed …

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Business

Newbies, newbies everywhere. Part 1

We’ve been so busy I completely forgot to introduce all our new Tonicians. Now I’m faced with so many I’ll have to split these posts into three parts. I’ll start with the not-so-new Newbies. Those who have already been with us for 6 months or so. Amr Ehab Mokhtar was …

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Advertising

Isn’t charity supposed to start at home? Or isn’t it just business?

Have been reading a lot of ink and pixels in the last couple of weeks regarding the new campaign of Qatar Airways, the land of FC Barcelona. https://www.youtube.com/watch?v=JkTsyll1SUo&rel=0 I personally don’t mind the ad. I can’t really see the link to Qatar Airways pathetic customer service but I digress. I …