October 24, 2012

Eid Mubarak from Tonic

October 23, 2012

An App to save water and embarrassment

  It’s no secret that there’s a life-threatening shortage of clean water in many parts of the world, yet the precious resource continues to be wasted. […]
October 22, 2012

Faris Yakob does it again. Being inspiring that is!

I have a confession to make. Like most planners I know I have a crush on Faris Yakob. If you don’t know him, Faris Yakob is […]
October 18, 2012

From Armani to Armenia – how countries are becoming brands

For many people deciding which country to visit is as important as deciding what branded swimsuit or designer jacket to pack for the trip. Interestingly countries […]
October 17, 2012

Sometimes, the world is wonderful when you don’t know you don’t know

Ignorance is a bliss they say. Well yesterday it proved true again. Two amateur British star gazers discovered a new planet (PH1).           […]
October 14, 2012

Double media and design whammy in Campaign Middle East this week

Wow! Not one but two Tonicians in this week’s campaign issue. A poor unsuspecting soul has been Tonic’d between our Head of Media, Karim Fahmy, and […]
October 14, 2012

Surfs Up

Not a sight you usually see in Dubai, that is women in abayas and men in kanduras out in the surf, but Saturday morning saw boarders […]
October 14, 2012

Milwaukee Police’s arresting new brand

“Put your hands in the air and give me all your money.” If only it was that simple to win customer loyalty, but these days even […]
October 11, 2012

A Chocolate Frenzy

A good friend of Tonic’s delivered several boxes of Lindt Swiss chocolates, and when I say boxes, I mean BIG boxes.  Check out some of the […]
October 10, 2012

How a Bic Cristal, not Photoshop, is all you need to recreate cool and elegance

This is not about branding or advertising but in recognition of great craftsmanship and patience. From the Daily Mail online, Oct 9th, 2012. Look at this […]
October 9, 2012

New John West TVC – the saga continues

  It’s man vs bear in John West’s new Australian TVC. But who will win the ultimate prize? You’ll have to watch to find out – […]
October 6, 2012

Why Tonic is strongly established as one of the Mad Men of Dubai

Thank you to Angela Shah, a freelance journalist based in Dubai, to confirm Tonic’s position as the alternative to the network agencies in Dubai.     […]