August 16, 2012

Batman Premier in the UAE

We were very lucky and super excited to receive an exclusive red carpet invite to the Batman movie The Dark Knight Rises from our friends at […]
August 15, 2012

Poop Already!

It's been a while I haven't laughed out loud for toilet humour. 

I particularly like they didn't force some computer generated talking cat but instead relied on the excellent actor's delivery.

For best results, get a couple of kids around and watch them laugh every single time at 0:21. Priceless!

August 14, 2012

Stanley the Piano

Yes that’s right – introducing Stanley the Piano, the world’s first interactive player piano.  Watch how it done here. He takes his song requests via Twitter […]
August 12, 2012

A 23 year road trip

Gunther Holtorf and his wife Christine set out on what was meant to be an 18 month tour of Africa, but turned into life long adventure. […]
August 9, 2012

Happy Birthday Mamta

  It has been six months in the making (or should I say talking).  At least once a week from earlier this year Mamta has brought […]
August 7, 2012

MINI helps out at the Olympics

A fleet of miniature remote-controlled vehicles scored a big job at the Olympics in London. The electric vehicles have been recruited to shuttle javelins, discuses, hammers […]
August 6, 2012

Greatness for Nathan in London

Carrying on from my last blog entry, Nike have launched another ad based in London (Ohio).  It features a 12 year old boy, his name is […]
July 29, 2012

The London Games?

As Olympic fever takes over us in the next 2 weeks, non-Olympic sponsors are pushing the limits of strict rules for ad campaigns, designed to steal […]
July 26, 2012


The Emirates Media Measurement Company (EMMC) has announced that the UAE’s long-awaited television audience measurement system or people-meters is ready to be deployed to broadcasters and […]
July 25, 2012

Before and After, First or Last

In Tonic, we believe that when pitching we should always be the first or last to present. What we usually mean is that we would rather be […]
July 24, 2012

Ramadan Kareem

July 23, 2012

Dubai Sports World TVC

We have finished the production of the Dubai Sports World TVC and it is now on air on all OSN channels. It was an exciting experience […]