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Advertising

Ladies Night at Yas Waterworld

Yas Waterworld Abu Dhabi recently launched their ladies night and we had a lot of fun developing the campaign.  The brief was to showcase how cool the park looks at night and to create advertising that would be exciting. The photographer Martin Beck helped bring our vision to life, and …

Branding Image

Branding

Qtel goes global with new Ooredoo brand

“I want!” “I want!” is the English equivalent of Qtel Group’s new brand name. What is one of the world’s fastest-growing telecommunications companies will from now on be known as Ooredoo, meaning “I want” in Arabic. In my opinion it was really just a matter of time before this re-branding …

Digital

Facebook Home: I’ll stay away…

For years people have been speculating about the potential arrival of a Facebook phone and many people thought that Facebook’s “new home on Android” event could be such a launch. However at the event Facebook instead announced the launch of Facebook Home, a new app for Android phones, which inevitably …