July 19, 2012

Interactive music video

This ‘Interactive’ music video plays out like an iPhone text exchange, pulling your facebook information to create personalised posts and texts. As the story unfolds, you […]
July 15, 2012

Hobo, Tonic’s favourite mascot

A tribute to Hobo our favourite cat. Through the years we’ve all taken tons of photos of him. Here are just a few of them.
July 9, 2012

Decoy cocks, shiny lions and a tweeting bird

Starting with the menagerie, we have bugs, real crawly nasty ones, the famous tweeting bird changes its plumage, decoy cocks, and a whole bunch of shiny lions. We also have the reassuring […]
July 5, 2012

Another one bites the dust… what’s up with young girls lured by the Yankees

Maybe it’s the 4th of July that made me think about it, but what is it with the US that attracts all our young talent? After […]
July 4, 2012

Tonic International wins The Pitch, a new show for Dubai Eye 103.8

We had a lot of fun last week answering the brief from Dubai Eye 103.8 to help them promote one of their new programe about advertising, media and […]
July 2, 2012

As Cannes move from an advertising to a creativity festival, I can’t help thinking that all this inflation means loss of value

I’ve been going through all the Cannes Lions 2012 winners these past days to share inspiration with our clients. I really enjoy Jung Van Matt‘s work […]
July 2, 2012

Dubai Sports World goes big!

If you’re driving down Sheikh Zayed Road towards the Dubai World Trade Centre, you won’t miss the 34m high banner the Tonic Branding team recently designed […]
June 27, 2012

Kilian Martin: Altered Route

Sometimes you just come across stuff that ticks more than a few boxes. This one ticks “awesome” for the skate boarding “stunning” for the film direction and “innovative” because it is bought to you by mb! This is a skate film where Kilian sets new standards in the world of skating. Beautifully shot by Brett Novak in his video titled “Kilian Martin: Altered Route”. Sit back, chillax and enjoy.

June 20, 2012

Scott, acting it up for Dubai World Trade Centre’s Dubai Sports World

Funny, this morning I saw this article in The National for Dubai Sports World as the cool place to play this summer (got to love journalists adoration for […]
June 19, 2012

Smart Idea for Smart & Twitter Argentina

[youtube=] Smart Car is all about parking in tight spaces, team that up with confines of a Twitter feed and you have a really smart idea. […]
June 19, 2012

Wow!!! Congratulations to Audi for its 1.2.3 win at Le Mans

For our favourite German car manufacturer, this was a racing weekend to remember. At the oldest and most prestigious car race in the world, the Le […]
June 18, 2012

Art & Corny. An advertising “legend” … an inspiration to us all

There’s nothing like a good spoof. Especially when it runs deep, is well produced and doesn’t really point towards anything concrete apart from good fun. Cornelius […]