Digital Media Forum Dubai

Tonic are pleased to announce that we have been invited to participate in the Digital Media Forum in Dubai on the 22nd of May. Toby Mills will be joining a number of industry experts on a panel to discuss Creating Engaging Content. The panel will be looking at what the …

Branding Image


Why is it that advertising craftsmen so seldom study the old masters?

You wouldn’t imagine a painter, a musician, or a film maker becoming good at his art without first studying the old masters. Why is it then that so many “professionals” in our industry know nothing about advertising or branding history. Sometimes it’s as if they never heard of Van Gogh, …

Branding Image


Thank you Senses for a mesmerising night

It was a magical night. A night for a very good cause but also a night which took us far away from the day-to-day stress of Dubai’s city life. A night master-minded by Amelie Zegmout from the Rotary Club of Jumeirah and which fell under the spell of the young …