June 14, 2012

Tonic rebrands mobile network FRiENDi

Keep a look out for a refreshed FRiENDi mobile, the prepaid mobile service brand of the FRiENDi GROUP. The Dubai-based mobile virtual network operator (MVNO) approached […]
June 8, 2012

Tonic International adds 4 new Tonicians to the Dubai family

We’ve been so busy partying and celebrating the departure of Sally and Iya these past weeks, that we almost forgot to celebrate the arrival of four […]
June 7, 2012

The art of type design

One of our designers at Tonic branding, Abir Fawas, recently took part in a Modular Arabic Typography workshop by Lara Khoury at Tashkeel, and learnt the […]
June 4, 2012

Tonic wins Skoda

Great news for us automotive fans here at the agency, T onic International will be re-launching Škoda in the Middle East. Škoda was first built in the […]
May 31, 2012

9 ways to haze interns, engaging brands, passionate cultures and more…

A lot of numbers today: 1, 5, 8, 9, 100 and 873…and the new rules of engagement. Don’t worry, it’s not a math special. And translating […]
May 21, 2012

Sally’s departure from Tonic Communications was celebrated as it should

Sally brought a lot of joy in the our Dubai office. She also set a new standard for all fresh grads joining client servicing. With us […]
May 15, 2012

Tonic International enters West African market

It’s been probably one of the biggest advertising, PR and Media pitch Tonic has had in a long time, involving several companies and countries coming together […]
April 22, 2012

Audi A1 at Comic Con Dubai

The Audi A1 has teamed up with Marvel’s The Avengers and three vehicles have been specially branded to represent the characters; Captain America, Iron Man and […]
April 22, 2012

From Facebook, to Mad Men to razors…seven things from our world

A bit of everything this month…some trivia, some funny, some crazy funny, some cool and some not so funny. Or another way to look at it… Toys vs. […]
April 20, 2012

And then there was a Tonic Easter week

I can’t believe it’s mid-April already. 4 months in the year and we’ve been so swamped we almost forgot to post photos of our celebrations. In the […]
April 11, 2012

Interactive catalogue extreme

[vimeo] There are product catalogues. And then there are innovative ways of presenting said catalogues. falls firmly into the latter category. And what an […]
April 1, 2012

A remarkable day for technology, innovation and… automobiles!

Ever wondered why some of the brightest and most startling inventions usually tend to make their appearance on the first of April? This year, I’m wondering […]