THE BLOG
March 29, 2012

Samsung Gives A Human Completely Digital Skin

Samsung Portugal’s latest advertising campaign called Explore Your Dual World by Excentric, projection mapper Oskar e Gaspar and video agency Droid I.D. shows some of the […]
March 28, 2012

Congratulations to our client NBF

Great news: our client National Bank of Fujairah won Best Trade Finance & Best Treasury Management at the Banker Middle East Product Awards 2012. Organised by […]
March 27, 2012

Audi A5 shoot in Dubai

https://vimeo.com/38771908

So want to know what we really get up to? Take a look at the A5 shoot done recently for Audi. Big thanks to Stefan Schraegle for putting this together and it also stars our very own Ashraf and Chris.

March 26, 2012

Contemporary Qur’an Design

” When Qur’an was revealed to prophet Muhammad (PBUH), there was this transition from heaven to earth, from majesty to beauty, from contraction to expansion; from […]
March 25, 2012

Control Slot Cars with the Power of Your Mind?

https://www.youtube.com/watch?v=s-D5hS0JO1M

Mind Scalextrics is an R&D project developed at B-Reel that combines latest technologies and lets people race together using their minds. The idea is simple, what if you could control slot cars with the power of your mind?

March 25, 2012

Project Re: Brief by Google

Contrary to popular belief, Internet advertising, as we know it is actually 18 years old. In all this time, despite all the technology and channel innovations […]
March 22, 2012

How to go viral – the Nokia Way

Step 1: Take an already popular, extremely viral concept. In this case Angry Birds Step 2: Add something else that appeals to ‘other’ audiences. In this […]
March 21, 2012

Do Arab creative agencies still play it safe?

Do you think agencies in the Arab world take any risks to release bold and daring campaigns? This article blames clients who wants to please the audience, […]
March 18, 2012

Re-imagining integrated communication

A couple of weeks ago, the Guardian sprung an innovative television commercial upon us which imagined how the modern day media might cover the story of […]
March 17, 2012

U.S. Lawmakers Consider Facebook Post Mortem Law

What happens to your social networking presence after you die? Who does the online you belong to when you pass away? These are pressing issues being […]
March 13, 2012

Tonic Africa pays a visit to the UAE

Taking advantage of a group management meeting in Dubai, Tonic Africa had the opportunity to take in some of the local culture. Apart from the usual […]
March 12, 2012

The Top 10 Arabic Graphic Design cliches

On arabictypography.com, Tarek Atrissi wrote a good and fun-to-read article about the top 10 Arabic graphic design clichés. I have to agree on the (all dressed […]