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Advertising
Why is it that advertising craftsmen so seldom study the old masters?
You wouldn’t imagine a painter, a musician, or a film maker becoming good at his art without first studying the old masters. Why is it then that so many “professionals” in our industry know nothing about advertising or branding history. Sometimes it’s as if they never heard of Van Gogh, …

Advertising
Top 1% on LinkedIn’s 200 Million. What about you? Did it make you feel all warm inside too?
Top 1% on LinkedIn’s 200 Million. What about you? Did it make you feel all warm inside too?

Branding
Kashida launches its online store!
Browse the playful and colorful collection of furniture and accessories that use the Arabic letters as ‘building blocks’ that transform and activate the space in thoughtful and tasteful ways. Letters you certainly want to live with. www.kashidadesign.com Founded in 2011, Kashida is a Lebanese product design & furniture line inspired …

Advertising
Close up with Toby Mills, Tonic’s new Digital Director
Check out what Toby – Our Digital Director here at Tonic has to say about brand campaigns performing on the web.