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Branding

What a shame! HP remains the same

  HP with the help of Moving Brands hoped to transform its perception and introduce a whole new way of portraying the company. First, the good news: Moving Brands has posted a fantastic and detailed case study of their work here and I highly recommend reading every bit and watching every video as it …

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Branding

New Tonicians for the New year

They’ve been with us for a few weeks or months already but we’ve be so busy we didn’t have time to give them the introduction they deserve. So here we go, please join me in welcoming Sara, Shilka, and Ahmad all new additions to Tonic Branding, and all already true Tonicians. Sara Fotayeh was born …

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Advertising

Could this be the best fashion art film ever and ever?

It’s been a while I haven’t seen an ad that catapulted an otherwise unknown brand at the forefront of the fashion world. Move aside Gucci, Vuitton and Chanel, here comes  Viva Vena. Featuring brilliantly awkward actress Lizzy Caplan (of Means Girls fame) the ad does a great job turning the usual stereotypes of inane …