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Tonic Dubai

SEO myths with Ahmed – Part 3

Most SEO agencies and professionals love to say that “Search engine optimisation techniques are too complicated to explain”, and CEOs deal with SEO related activities as if it’s rocket science, even when they are reviewing strategies and/or reports. Here’s the fact: SEO is the process of applying the best practise that …

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Tonic Dubai

My Audi Experience – Amr Mokhtar

Lots of people are lucky to work in the field that they are in love with, but few are lucky enough to work on specific brands that they’re fans of. I’m one of the few, as I have the privilege of managing the accounts of a car brand that is …

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Tonic Dubai

Modern Brands in a consumer empowered world

Tonic’s head of Digital, Mamta Varerkar, recently moderated a panel at the very exciting Step Conference this April. The panelists were Asad Rehman, who is responsible for managing Unilever’s media investments across Middle East and Africa, and Michel Malkoun, the COO of Digital Media services, which is the digital media arm of the Choueiri …