April 13, 2016

Inspiration Stage – Creativity pays up in Afghanistan

Look no further than Volkswagen’s betrayal to know that a company’s behaviour is a much bigger contributor to its image than any form of advertising will […]
March 7, 2016

Shainoor Khoja wins ‘The Lewis institute Change maker’ award

We are very proud of Shainoor, who is a Senior Fellow in Social Innovation at Babson College and who was awarded a prestigious award “ The Lewis […]
March 7, 2016

An easy, authentic risotto recipe by Valerio Mangiafico

This is a simple and very tasty recipe, perfect after a long day at work. It’s Created by our very own Sr. Art Director, who in his […]
March 3, 2016

A recipe for success – Tonic’s new HR Policy

The advertising industry can be a cruel one to its employees. Ambitious clients, tight deadlines & the constant need for quality work can create an environment […]
March 2, 2016

There is nothing quite like a book

Behavioural economics is an ever-growing discipline where researchers study the psychology behind decision-making. Simply put, it looks at why people sometimes make irrational decisions and what […]
February 18, 2016

Audi challenges Tonic in Oman

So here we are again, ready for a new adventure. Last time we were at Burj Khalifa and this time we find ourselves at the Omani […]
February 10, 2016

The best and the worst ads of the Super Bowl 50, in my opinion

OK, the Broncos won but what about the ads? Who won? Who lost? It’s time to review the best and the worst of the 62 in-game […]
January 25, 2016

Tonicians: 2015 in review

As the new year approached, being the creepy me, I sent out a form for everyone at Tonic to fill out, so I could learn more […]
January 6, 2016

Tony Ting’s Afghanistan experience

“In total, I spent seven days in Kabul. Before I boarded the plane, I wrote a will. I’m just kidding. The danger in Kabul was real. […]
December 31, 2015

Tonic International in 2015

It’s end December already and I can’t believe 2015 is almost over. This was a already a year ago. We started the year on a massive […]
December 28, 2015

Happy Holidays from the Tonic Family!

We gathered a few of our Tonicians to say we hope you enjoy this festive season with your loved ones and ring in 2016 with joy […]
December 20, 2015

Yas Waterworld Wins Best Print Media Campaign

On October 23rd, our Yas Waterworld’s Emirati Adventures Brand Campaign won as the best Print Media campaign at the World Waterpark Association Show held in Santa Fe. Yas Waterworld […]