March 12, 2012

How social rewards can truly be instant gratification

The challenge with most social rewards programs is that there’s usually a middleman to contend with. This ends up making the experience far from seamless, not […]
March 9, 2012

Fly me to the moon

It’s that time of year when I start thinking about where to go for a Summer vacation.  Should I take a city break and visit friends […]
March 5, 2012

So you think you can search!

If you pride yourself on your truly-awesome search skills, maybe it is time to pit yourself against the Big G. Every morning at 12:01 a.m. Eastern […]
February 29, 2012

Life Inspiration: The Holstee Manifesto

I was browsing the very addictive Pinterest  and saw this poster. Here are some remarkable lines: Do what you love and do it often If you […]
February 28, 2012

The death of the website

The buzz around the social web is that soon mobile phones will outnumber people on our planet. While this is undoubtedly great news for telecom operators […]
February 20, 2012

Women’s Lunchbox: Social Media

Being a women in business here in the Middle East I get my fair share women only events, the invitation itself is usually in various shades […]
February 17, 2012

Why doing the branding and advertising for DUBAL is always such a pleasure

  Every year DUBAL throws a grand party to thank its customers and business partners. For a lot of companies this is can be a pretty tedious and […]
February 14, 2012

Website navigation re-defined

Who says website navigation needs to be boring? Ever since website usability came onto the scene, designers and information architects have fallen all over themselves to […]
February 12, 2012

Classic Advertising

We here at Tonic are always on the lookout for new and innovative automotive advertising, but this week I went back in time when I came […]
February 9, 2012

DC Entertainment’s New Identity

DC Entertainment’s new identity reflects the long and successful history of  secret identities, superpowers, and storytelling that they’ve been known and admired for since being founded […]
February 5, 2012

Requiem for the QR code

They’ve been around for decades. They are quick, inexpensive to produce and very effective at adding an interactive layer to two-dimensional printed advertisements. Most brands however, […]
February 2, 2012

How a mostly stale electronic giant gets his advertising groove back down under

I love to be proven wrong; from time to time. As we say back home, only idiots never change their mind. In the last issue of Culture […]