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Tonic whips up a sweet identity for Oushé

Earlier this year, Tonic was approached by the lovely Reem Haroun to develop the brand identity for her gourmet bakeshop. It was an exciting project to work on, as we had to develop an identity that reflected the unique offering of a fusion bakeshop that serves up delicious Western treats …

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Candy or not Candy, is it really the question?

I recently started hating the ads the come up before the videos on youtube. There’s been a recent trend on youtube where every video you want to watch begins with an ad. I get really irritated with this, and was about to setup an automatic block, when I saw an …

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Ideas can create, and ideas can destroy

  Artist Guido Verhoef blows up 15,000 balloons to reveal the true face of human nature in a thought provoking Idea Worth Doing for TEDx Amsterdam. It introduces its ‘Human Nature’ theme with an integrated campaign that provokes one of humankind’s greatest questions; create or destroy? Like yin and yang, life and death, good …