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Tonic Dubai

Happy Birthday to the “Queen of Green”

    It was the lovely Yara’s birthday here at Tonic last week, and in true Tonic style we wanted to wish “The Queen of Green” a happy birthday.  The cake was big and green, her presents were plants and the birthday card was on recycled paper.  What made this …

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Tonic Dubai

Waterproof Mobile Launch – 007 Style

  How do you announce a waterproof mobile? Do it secret agent style, smuggle the phones into unsuspecting winners hands by hiding them in free drinks. At least that’s what CP+B did when they showed off Xperia acro S best feature during the screening of Skyfall in Stockholm, Sweden. A …

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USA Today rebranding

USA Today became one of America’s largest and most respected news organizations by staying relevant to everyday Americans. They have always relied on visual story telling and concise copy. But after 30 years in the game they started to look dated and were losing out on readership from the new …