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Tonic Dubai

Waterproof Mobile Launch – 007 Style

  How do you announce a waterproof mobile? Do it secret agent style, smuggle the phones into unsuspecting winners hands by hiding them in free drinks. At least that’s what CP+B did when they showed off Xperia acro S best feature during the screening of Skyfall in Stockholm, Sweden. A …

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Down’s syndrome girl scores points with FC Barcelona

This story had the Tonic branding department talking this week and conjured up plenty of fuzzy, warm feelings. The possibility about a new signing is shaking things up at FC Barcelona. We’re not talking about a football legend or a child prodigy joining the club. We’re talking about the writing …

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Tonic Dubai

Local vs. imported water

If you live in the UAE you will be all too familiar with restaurants that only serve expensive luxury liquid from far-flung regions. Many residents are becoming more savvy and asking for local water instead, but the majority of restaurants just don’t offer that option. Which is why I am …