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Branding
Down’s syndrome girl scores points with FC Barcelona
This story had the Tonic branding department talking this week and conjured up plenty of fuzzy, warm feelings. The possibility about a new signing is shaking things up at FC Barcelona. We’re not talking about a football legend or a child prodigy joining the club. We’re talking about the writing …

Advertising
Faris Yakob does it again. Being inspiring that is!
Faris Yakob does it again. Being inspiring that is!

Branding
From Armani to Armenia – how countries are becoming brands
For many people deciding which country to visit is as important as deciding what branded swimsuit or designer jacket to pack for the trip. Interestingly countries across the world are now dressing themselves up to compete for your spending money next to those lovely items you’ll be sporting on your …

Advertising
Sometimes, the world is wonderful when you don’t know you don’t know
Ignorance is a bliss they say. Well yesterday it proved true again. Two amateur British star gazers discovered a new planet (PH1). In itself , there’s nothing new here. Well of course apart from the fact that it’s …