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Branding

Down’s syndrome girl scores points with FC Barcelona

This story had the Tonic branding department talking this week and conjured up plenty of fuzzy, warm feelings. The possibility about a new signing is shaking things up at FC Barcelona. We’re not talking about a football legend or a child prodigy joining the club. We’re talking about the writing …

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Branding

From Armani to Armenia – how countries are becoming brands

For many people deciding which country to visit is as important as deciding what branded swimsuit or designer jacket to pack for the trip. Interestingly countries across the world are now dressing themselves up to compete for your spending money next to those lovely items you’ll be sporting on your …

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Advertising

Sometimes, the world is wonderful when you don’t know you don’t know

Ignorance is a bliss they say. Well yesterday it proved true again. Two amateur British star gazers discovered a new planet (PH1).                           In itself , there’s nothing new here. Well of course apart from the fact that it’s …