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Branding

Milwaukee Police’s arresting new brand

“Put your hands in the air and give me all your money.” If only it was that simple to win customer loyalty, but these days even public service institutions are realising that if they are going to be successful, they need to win the support of their audience and not …

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Events

Audi wins in style in the heat of Bahrain

This last weekend I enjoyed watching Audi win the 6-hour of Bahrain race on the Bahrain International Circuit. The two Audi R18 e-tron quattro took and 2 in this 6th  installment of the 2012 World Endurance Championship. Thanks to Audi Middle East who treated all its regional business partners the …

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Branding

Oreo still relevant after 100 years

Most birthdays last a day, but when you’re 100 years old you can surely do what you want. So Oreo has decided to celebrate their centenary with a year-long campaign. Since March 2012 Oreo has been running an integrated campaign that encompasses advertising, events, in-store, PR and social media including …