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Yas Waterworld whets our appetite

This week we offer you a rare behind-the-scenes look of Yas Waterworld, Abu Dhabi – the newest and coolest waterpark to splash onto the UAE recreation scene. Since winning the communication and branding account for Yas Waterworld in March this year, we’ve been working hard to translate the renderings and …

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Digital

Social Rehab to the rescue

  We have all been in this situation,  you are with friends, looking forward to catching up on all their news, but instead everyone spends most of the time on their smartphones. This is where Singapore-based Social Rehab comes to the rescue. Social Rehab offers a kit, which includes a pair …

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Branding

Hidden images in logos

We look at logos everyday, but did you now that many famous companies have objects and symbols hidden inside their logos? Here are some logo designs that cleverly use negative space to convey subliminal messages:- FEDEX: Negative space between the letters “E” and “X” creates an arrow. F1: Negative space …