May 4, 2008

Samsung Vivace

For those of you that have worked with Korean clients before, you’ll know how difficult they can be sometimes. Our first job for Samsung was no […]
May 4, 2008

A view from the top

This amazing shot has been doing the rounds and it gives you a pretty good idea how high the Burj Dubai really is. It’s currently the […]
April 7, 2008


OK, ok after 4 Gold’s and a Bronze last year we were expected to do a lot better this year. I keep telling everyone that we […]
April 7, 2008

How we recruit Account Directors

It’s not easy finding great Account Directors in these parts, so in preparation for the Dubai Lynx Awards, we made some fake Tonic business cards. In […]
April 7, 2008

Talking the talk

This year Arnaud and I were invited by The Network One to speak at the Dubai Lynx Awards about all the fun we have being an […]
March 18, 2008

Tonic Mascot

Wikipedia describes the term Mascot as any person, animal or object thought to bring luck. And after the month we’ve just had, we have to thank […]
March 1, 2008

Radio for Art Directors

Recently, Tony Hertz was in the UAE doing his Radio for Art Directors workshop and if there’s any place in the world that needs more help […]
February 28, 2008

Do we have the hottest chicks in town or what?

Not only are our designers pretty hot, they can also do some amazing things with a piece of string, some tennis balls and a litre of […]
February 12, 2008

For a good cause

We take a lot of things for granted especially our sense of sight. For those people that are visually impaired, there are some wonderful organisations like […]
February 11, 2008

Bic Campaign

In true Tonic style and simplicity, we bring you our latest campaign – Bic. What a great brand and what a great client for allowing us […]
February 11, 2008

Animal rights and wrong

Not only are we lucky enough to live in a place where the sun shines almost every day, but we also get the opportunity to brainstorm […]
February 3, 2008

Fresh Stock

Finally a Middle East stock library that we can all use without having to stick needles in our eyes. A lot of thought has gone into […]