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Advertising

Dubai Sports World TVC

We have finished the production of the Dubai Sports World TVC and it is now on air on all OSN channels. It was an exciting experience with a very fast turnaround! Production company Déjà vu went above and beyond their expectations and we are very happy with the end result. Our …

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Events

Another one bites the dust… what’s up with young girls lured by the Yankees

Another one bites the dust… what’s up with young girls lured by the Yankees

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Advertising

Tonic International wins The Pitch, a new show for Dubai Eye 103.8

We had a lot of fun last week answering the brief from Dubai Eye 103.8 to help them promote one of their new programe about advertising, media and marketing called The Pitch. It’s based on the Gruen Transfer a marketing Australian TV show (see an example here). The idea is simple, ask two …

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Advertising

As Cannes move from an advertising to a creativity festival, I can’t help thinking that all this inflation means loss of value

I’ve been going through all the Cannes Lions 2012 winners these past days to share inspiration with our clients. I really enjoy Jung Van Matt‘s work for MB and Droga‘s work for bone marrow donations, and CAA for Chipotle, and a few more. It’s not the good work of Grand …