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Tonic Dubai

SEO With Ahmed – Keyword ranking doesn’t matter

It’s common practice for CEOs to invest some of their time searching on Google for their business keywords to check their rankings on Google, but this is a limited approach. The truth is that CEOs need to investigate the keywords that are related and profitable to their business, which have the highest …

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Tonic Dubai

Inspiration Stage – Creativity pays up in Afghanistan

Look no further than Volkswagen’s betrayal to know that a company’s behaviour is a much bigger contributor to its image than any form of advertising will ever be. That is what Tonic’s discussion entailed at the Lynx Festival on the 8th of March. Arnaud (Head of Strategy), Jacqui (Head of …

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Tonic Dubai

Shainoor Khoja wins ‘The Lewis institute Change maker’ award

We are very proud of Shainoor, who is a Senior Fellow in Social Innovation at Babson College and who was awarded a prestigious award “ The Lewis Institute Change Maker Award” that she accepted on Saturday at a special event at the Four Seasons Hotel Dubai along with His Highness Sheikh Ahmed bin …