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Tonic Dubai

Inspiration Stage – Creativity pays up in Afghanistan

Look no further than Volkswagen’s betrayal to know that a company’s behaviour is a much bigger contributor to its image than any form of advertising will ever be. That is what Tonic’s discussion entailed at the Lynx Festival on the 8th of March. Arnaud (Head of Strategy), Jacqui (Head of …

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Audi challenges Tonic in Oman

So here we are again, ready for a new adventure. Last time we were at Burj Khalifa and this time we find ourselves at the Omani mountains. It’s me, Cristiano, Renato, Nicolas, Renaud and Tony. We are on our way to Balal Sayt, a village where we are going to spend …

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Advertising

The best and the worst ads of the Super Bowl 50, in my opinion

OK, the Broncos won but what about the ads? Who won? Who lost? It’s time to review the best and the worst of the 62 in-game ads that ran during Super Bowl 50. I started out thinking I was going to do a simple Top 5/ Worst 5 list. Going …