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Tonic Dubai

My Audi Experience – Amr Mokhtar

Lots of people are lucky to work in the field that they are in love with, but few are lucky enough to work on specific brands that they’re fans of. I’m one of the few, as I have the privilege of managing the accounts of a car brand that is …

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Tonic Dubai

A recipe for success – Tonic’s new HR Policy

The advertising industry can be a cruel one to its employees. Ambitious clients, tight deadlines & the constant need for quality work can create an environment full of stress & resentment. This is where Tonic comes in. Looking closely within, we wanted to change the way we treat our most …

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Tonic Dubai

There is nothing quite like a book

Behavioural economics is an ever-growing discipline where researchers study the psychology behind decision-making. Simply put, it looks at why people sometimes make irrational decisions and what the consequences of those decisions are. Why does this matter? Because we spend our time making decisions, some are small while others are life …