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Advertising

Dubai Sports World goes big!

If you’re driving down Sheikh Zayed Road towards the Dubai World Trade Centre, you won’t miss the 34m high banner the Tonic Branding team recently designed for Dubai Sports World. Our team has had a ball (sorry!) on this project rolling out the campaign for the Middle East’s largest indoor …

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Advertising

Art & Corny. An advertising “legend” … an inspiration to us all

There’s nothing like a good spoof. Especially when it runs deep, is well produced and doesn’t really point towards anything concrete apart from good fun. Cornelius Trunchpole, the self proclaimed English “god of advertising”. The legend is one that has been keeping me busy for the last two weeks. First …

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Uncategorized

Tonic rebrands mobile network FRiENDi

Keep a look out for a refreshed FRiENDi mobile, the prepaid mobile service brand of the FRiENDi GROUP. The Dubai-based mobile virtual network operator (MVNO) approached us a few months ago to help them revitalise the FRiENDi mobile brand and we’ve been busy creating a new brand identity that resonates …