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Tonic International wins The Pitch, a new show for Dubai Eye 103.8

We had a lot of fun last week answering the brief from Dubai Eye 103.8 to help them promote one of their new programe about advertising, media and marketing called The Pitch. It’s based on the Gruen Transfer a marketing Australian TV show (see an example here). The idea is simple, ask two …

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Smart Idea for Smart & Twitter Argentina

[youtube=https://www.youtube.com/watch?v=q-Ftn2qsIQQ] Smart Car is all about parking in tight spaces, team that up with confines of a Twitter feed and you have a really smart idea. To launch Smart Argentina’s Twitter account, @smartArg, BBDO Argentina created what they call the first “Twitter commercial.” Visitors to Smart Argentina’s Twitter page can …

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Wow!!! Congratulations to Audi for its 1.2.3 win at Le Mans

For our favourite German car manufacturer, this was a racing weekend to remember. At the oldest and most prestigious car race in the world, the Le Mans 24h race, 80th edition, Audi made history. It also demonstrated that it truly lives Vorsprung durch Technik. Audi Sport Team didn’t just triumph …