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Scott, acting it up for Dubai World Trade Centre’s Dubai Sports World

Funny, this morning I saw this article in The National for Dubai Sports World as the cool place to play this summer (got to love journalists adoration for puns), it all looked so proper. If you don’t believe me check it out. Fast forward 8 hours, and I get this photo of …

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Tonic International adds 4 new Tonicians to the Dubai family

We’ve been so busy partying and celebrating the departure of Sally and Iya these past weeks, that we almost forgot to celebrate the arrival of four newbies to the family. So before they start thinking of poking us with sharp objects, let me introduce you to Samia, Sara, Sneha and …

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The art of type design

One of our designers at Tonic branding, Abir Fawas, recently took part in a Modular Arabic Typography workshop by Lara Khoury at Tashkeel, and learnt the art of creating her own typeface. It was a five day workshop where they explored letterform structures, proportions, exceptions, similarities, development of calligraphic writing …