January 28, 2008

What if… Instead of pitching for clients we asked them to pitch for us?

What would we ask? Is it really too arrogant? After all they do it all the time…even the most pathetic excuse for a client will dare […]
January 24, 2008

A good dose of inspiration from Crispin Porter and Bogusky

There’s nothing like starting the new year with a little inspiration. And for me at least there’s no better inspiration than visiting what I think is […]
January 24, 2008

New Bafco Campaign for 2008

Finally a new campaign for 2008 worth posting. We’ve been so busy working on property clients that we’re going a little crazy (ok, maybe alot crazy). […]
January 9, 2008

Copywriters Wanted

Tonic’s first ad of 2008 is a follow up to our much-loved or much-hated but much-responded “Apple core logo Art Director Wanted” ad. This time we’re […]
January 9, 2008

The UAE is one of the most awarded countries in the world

I just arrived back to work fresher than ever, thanks to a solid holiday and after opening up all the mail stacked on my desk and […]
December 9, 2007

Clouds in Dubai

Some people say we have our heads in the clouds, and at the moment, nothing could be further from the truth. All over the world, others […]
December 5, 2007

Practicing what we preach

  We at Tonic believe that ethics is the best way to succeed in our advertising world and we serve our clients with a lot of […]
November 27, 2007


We’re often asked to do barter deals with some of our suppliers. Obviously budgets are small, but sometimes you can do some cool work. This spot […]
November 27, 2007

Magic Energy

These are two spots from a campaign of ads we recently shot for Magic Energy Drink. The spots were produced by Commercials in Istanbul, Directed by […]
November 26, 2007

Dogboy for Tonic

Our latest addition to Tonic, Rollan Rodriguez aka Dogboy is known for the prolificness of his work. Abstract expressionist, pop-artist, sometimes musician and sometimes a film […]
October 23, 2007

Jam Jar

Diya, Fionn, Pete and Renata decided to venture off to The Jam Jar to do a little creative expression OUTSIDE of the agency.The Jam Jar is […]
September 25, 2007

Designers and Art Directors Wanted

It’s not often that we get to do ads for ourselves and when we do, it’s often done in a rush. Here was our attempt to […]