February 7, 2007

My daddy is in advertising

I was recently asked by one of the teachers at my son’s school to do a talk on advertising. It was my opportunity to enlighten young […]
February 7, 2007

Effort for this week

> Vincent is judging on this week and he is giving his opinion on Che Men’s Magazine, Greenpeace, and SMART car. An interesting website […]
January 29, 2007

Best killer pitch invite ever….

We have been invited to Pitches in many odd ways. Phone calls in the middle of the night, half-an-hour notice, one liner e-mails…. But this one […]
January 29, 2007


Arnaud, our managing director, just flew over the weekend to Stockholm to pick up our two golds and bronze Epica’s. Poor man, we almost lost him […]
January 28, 2007


The first post of the year is a little experiment that has been going on at the Agency for more than a week now. We asked […]
December 14, 2006

Scary Vegetables

I just got hold of some new printing pulls from the creatives. It’s definitely a fresh take on the sleepy child nutrition category. We have been […]
December 5, 2006

EPICA WINNER! TONIC is the first agency from UAE awarded in the Epica since 20 years!

TONIC has just won 2 Gold EPICAS and one Bronze finalist. Our first gold was our highly debated TVC Nandos Ramadan ad. Our second gold was […]
November 29, 2006

Annual TONIC Beach Party+FRIENDS!

We are keeping up with our old tradition (3rd year now) of our annual TONIC beach party. We stopped counting at around 67 people+2 dogs… It […]
November 19, 2006

My other car is a CCX

The Swedish Koenigsegg CCX Supercar speeded into motor journalists hearts last week at Bab Al Shams as TONIC introduced this swedsih manmade 550,000 Euro hyperfast sport […]
November 16, 2006

TONIC After Dark

STIRR™ TONIC Events have been changing the Dubai party scene this last two weeks. We have been running from one event to the other which has […]
October 17, 2006

TONIC in D&AD Annual=Members only=Work in the book!

Arnaud just dropped the book this morning on our desks. We were wondering if we were really in it as the rumor in town was saying. […]
October 16, 2006

Point the gun in the other direction!

By Arnaud Verchère and Vincent Raffray At first we thought we’d ignore Communicate’s critique of Tonic’s latest Bafco office furniture print campaign, featuring suicidal furniture (see […]