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Congratulations to our client NBF

Great news: our client National Bank of Fujairah won Best Trade Finance & Best Treasury Management at the Banker Middle East Product Awards 2012. Organised by CPI Financial, the awards recognise products and services of leading financial organisations in the region. Over 10,000 voters select the winners annually, making the …

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How to go viral – the Nokia Way

Step 1: Take an already popular, extremely viral concept. In this case Angry Birds Step 2: Add something else that appeals to ‘other’ audiences. In this case the popular music star Tomomatic Step 3: Showcase some truly extraordinary tools you are known and respected for. In this case navigation. Step …

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Do Arab creative agencies still play it safe?

Do you think agencies in the Arab world take any risks to release bold and daring campaigns? This article blames clients who wants to please the audience, and since agencies wants to please the client, we end up with a (Play it safe) arabic campaigns. Read the full article here