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Tonic Dubai

There is nothing quite like a book

Behavioural economics is an ever-growing discipline where researchers study the psychology behind decision-making. Simply put, it looks at why people sometimes make irrational decisions and what the consequences of those decisions are. Why does this matter? Because we spend our time making decisions, some are small while others are life …

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Tonic Dubai

Tonic International in 2015

It’s end December already and I can’t believe 2015 is almost over. This was a already a year ago. We started the year on a massive high after winning the Starz Play launch for media, advertising and branding; a massive project that kept us very busy for the first half …

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Tonic Dubai

Happy Holidays from the Tonic Family!

We gathered a few of our Tonicians to say we hope you enjoy this festive season with your loved ones and ring in 2016 with joy and laughter!