December 24, 2014

Tonic wishes you a sunny Christmas

So, it’s here again. I can’t believe it’s already Christmas. I don’t know if it’s the same for all of you outside Dubai but here time […]
November 21, 2014

Meeting Faris Yakob was all I hoped for

It’s always a bit tricky when you meet one of your heroes in the flesh. Sometimes it really doesn’t live up to the expectations. A bit more than […]
November 2, 2014

Tonic celebrates Halloween as it should

We had fun. Thanks to half the Tonicians in costumes it was great. A few highlights:
September 15, 2014

GEee, how ironic!

When you think GE you probably think: ideas, innovation, technology, originality, or as their slogan says “Imagination at Work”. I thought so too, until I saw […]
September 11, 2014

Ice Bucket Challenge: brief post-mortem of a clever campaign

Imagine one second that you’re the owner of the least sexy brand in the world. You strive to keep your head out of the water in […]
September 9, 2014

#TimeToPlayBall is coolest cat food ad ever.

Temptation Tumblers’ new advert proves that pet food commercials can be awesome. Continuing our theme on spoof ads, US-based cat treat producers Mars’ new advert for […]
September 7, 2014

IKEA’s new catalogue 2015 is the newest best gadget

How the IKEA’s new advert spoofs Apple in a non offensive and hilarious manner. The Swedish company IKEA is always in the front line of innovation […]
September 2, 2014

“Somebody” twists our love of avatars and outsourcing

Somebody, an app launched by artist and filmmaker Miranda July in conjunction with fashion brand Miu Miu, is a messaging service with a difference. The idea […]
August 25, 2014

It’s official. Japanese admen are the true madmen

In a new campaign video Pizza Hut Japan has announced the opening of the Pizza Hut inspired restaurant called ‘Pizza Cat’ that is completely run by […]
July 20, 2014

How the one-winged bee can teach our children

How our children see the world depends on what we show them.This is the first entertainment video in a roll out of a children’s entertainment platform, from […]
July 17, 2014

More Summer Newbies for Tonic

Please welcome our latest batch of Tonicians. A really nice batch indeed. Mostly digital but 100% passionate. So in order of appearance in our offices…. Reem […]
July 9, 2014

Tonic’s New Team in East Africa

It’s been more than a year now since we’ve been appointed to launch Roshan Telecom in East Africa. Between the end of last year and the beginning of […]