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Tonic Dubai

Tonic International in 2015

It’s end December already and I can’t believe 2015 is almost over. This was a already a year ago. We started the year on a massive high after winning the Starz Play launch for media, advertising and branding; a massive project that kept us very busy for the first half …

Tonic Dubai

How to become a booming DJ

If you’re thinking about trying your luck as a DJ, here’s a little guide that might come in handy. I was asked to try and somehow link my experience as a DJ back to advertising and while I thought it would be difficult, writing this made me realize there’s definitely …