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Tonic Dubai

Yas Waterworld Wins Best Print Media Campaign

On October 23rd, our Yas Waterworld’s Emirati Adventures Brand Campaign won as the best Print Media campaign at the World Waterpark Association Show held in Santa Fe. Yas Waterworld Abu Dhabi is a themed waterpark based on a legend that represents Emirati Culture and heritage. The brand campaign brief was to develop the 2015 image …

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Advertising

What adland can learn from the ‘Uber-all’ economy?

First of all, you might ask yourself, what the heck is the Uber-all economy? Well, if you know Uber, you might be aware that they have completely hijacked the taxi industry (positively for us, transport users, but slightly more negatively for traditional taxi companies). But if you’ve slept under a …

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Tonic Dubai

Tonic 2015 Newbies

We have been growing a lot in 2015, and we’ve been so busy we completely forgot to introduce most of our newbies. We’ve had creatives galore: Cristiano Tonnarelli – Human Being After All Award-winning thinker. Scuba diver. Inventor. Destroyer. Gifted. Giver. Travel buff. Inactive. Writer. Reader. Lover. Inattentive. Executive Creative Director. Directions loser. …