June 30, 2014

Tonic wishes you a Happy Ramadan

  The Tonic family wishes you a Ramadan filled with blessings.   May you enjoy a month of special connections shared with family and friends.
June 24, 2014

Shawarma lovers make a s’wich

We were thrilled to see one of our coolest clients, s’wich, recently open the doors of their gourmet shawarma shop in Dubai Marina to a flurry […]
June 22, 2014

Congratulations to Roshan!

On Thursday 19th June, our telecom client Roshan was recognised at the Asia Communication Awards 2014 winning the prestigious Social Contribution Award and being nominated for […]
June 16, 2014

Islamuddin Amiri visits Tonic

Yesterday, whilst Islamuddin Amiri  was on his holiday in Dubai, he popped in for a visit to the Tonic offices to talk about the many up and […]
June 9, 2014

Mind Mapping for Business or Pleasure!

As we grow older our potential for creativity drastically decreases due to an increase in our level of education. Our thoughts become more structured and systematic […]
June 4, 2014

Nothing personal…? It’s just business…?

Anyone who has ever known anyone in Advertising knows that it’s a demanding job for the restless. The stereotype of a person in advertising is this: […]
May 29, 2014

The Effects Of Sound

We all know the feeling when we hear our favourite song. The power it has to elevate our mood with in the first few beats or […]
May 18, 2014

Latest ad campaigns from Tonic, for Audi, Smart Telecom and

It’s been a busy beginning of the year so far. Here are three very different examples of what we’ve been up to, in order of appearance. […]
May 5, 2014

New Tonicians join our Dubai office

I’d like to welcome 6 new Tonicians who’ve joined us in recent months, in order of arrival: Walid Kushtoban is known amongst Tonicians as the “Fire Cracker”. He joins […]
April 23, 2014

Very Good Manners – Red Cross Poland

My favorite campaigns are those that are simple, yet straight-to-the target, especially if you can help to those who are in great need of help. Here […]
April 23, 2014

Tonic Training Goes Viral (maybe)

Most Tonicians have been very busy improving their skills in recent weeks. We’ve had rounds of brand inductions, agency rounds across all teams, digital training, team […]
April 16, 2014

Normcore: the art of not standing out to stand out

If you’re like me, you’ve recently acknowledged the growing presence of hipsters in Dubai. If not, go for a coffee at The Magazine Shop on Friday […]