April 9, 2014

How Kinect Technology can improve your brand equity

First introduced in November 2010 for the XBox 360, the Kinect Technology developed by Microsoft is a system that can interpret specific gestures, track the movement […]
April 2, 2014

Google doodles, each day a story to be told

I’ve always been curious to understand the whole concept behind Google Doodles, which are well known and enjoyed by millions around the world. And today I […]
April 1, 2014

5 ways heat mapping helps designers

Heat mapping has become more than a buzzword – it’s one of the most useful tools in an agency’s arsenal. It tests if a design is […]
March 31, 2014

What advertisers can learn from direct cinema

Who does not enjoy watching a movie? I personally watch a lot of them, but I doubt I share the same taste as the mass of […]
March 30, 2014

Social Media in the UAE (February Report)

One month more of how social media is changing and growing in the United Arab Emirates. The year has started with a lot of energy, maybe […]
March 30, 2014

Social Media in the UAE (January Report)

As the digital economy penetrates the Middle East, social media gets bigger and bigger. After watching how the progression from the social media industry begun in […]
March 30, 2014

Pepsi Max brings you the Unbelievable

Pepsi Max surprise commuters with an ‘unbelievable’ augmented reality experience at a bus shelter on New Oxford Street in London. Unbelievable feats and experiences created for […]
March 27, 2014

Yas Waterworld Survival of the fittest

On Saturday, 22 March, 8 Tonicians competed in the Yas Waterworld Survival of the fittest corporate challenge against 9 other teams. The two teams were Aqua […]
March 26, 2014

Dubai has transformed itself into a cultural oasis

10 years ago, there was no decent art gallery in Dubai. Just a few souvenir shops masquerading crafts as local art. We used to call Dubai […]
March 25, 2014

#TurnOffToTurnOn on the 29th of March 2014

The eight edition of Earth hour is back on Saturday, 29 March 2014. What started as an initiative by the WWF to create awareness about climate change has […]
March 23, 2014

Cars are still built by hand

For lovers of cars, design and seeing things come to life from the drawing board, this is a beautiful video depicting the progress of design: creating […]
February 25, 2014

Audi Middle East Photographer + Luerzers 200 Best

Automotive and lifestyle photographer Steffen Schrägle has been selected as one of Luerzers Archive’s 200 Best Ad Photographers Worldwide. The shots chosen reflect his unique perspective towards automotive […]