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Business

Vanessa is getting her Zen on

We all know that advertising is a high-pressured industry, client demands and tough deadlines can leave us all a bit frazzled. And we always hear how beneficial and relaxing yoga but we can’t always get to a class on time. So our very own ex-Client Services Director Vanessa Dolan who knows …

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Advertising

Brand building: some evidence for an eternal debate

Have you ever been in a discussion with a client who wants you to force-fit his rational product messages into your awesome aspirational storyline or campaign idea? Our instinctive reaction is always: “yes, but there’s tons of research saying we shouldn’t be functional and rather use emotional triggers”. But the …

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Business

Tonic wishes you a sunny Christmas

So, it’s here again. I can’t believe it’s already Christmas. I don’t know if it’s the same for all of you outside Dubai but here time seems to fly a little faster ever year. And what a year it’s been. So it’s time for us to wish you a very merry …