February 18, 2014

Already a second batch of Tonician newbies for 2014

Hugo Fournier joins Tonic as a Strategic Planner. Even though he describes himself as a “French Canadian” just to avoid awkward confusion right at a beginning of […]
February 17, 2014

Just Another Day in our Dubai Office?

Yesterday was really hectic. And to make sure nobody forgot that day, we did this. Can you guess what’s happening?
February 12, 2014

First batch of new Tonicians of 2014

Not even mid February and we already have 7 new Tonicians to introduce. In order of appearance in our Dubai office, here are the first 3: […]
February 2, 2014

The low-down on ads downunder

It was no white Christmas for me. I spent it in Australia. And while I got a good dose of Australian humor around the barbie (BBQ), […]
January 2, 2014

My day on court

In December we finalised all the work for the 2013 Mubadala World Tennis Championship. With events, there are always tight deadlines, last minute jobs, tons of […]
December 26, 2013

Tonic End-of-Year Celebrations

I can’t believe it’s the end of the year again. I know we had fun and it’s been a crazy good year for Tonic but still, where […]
December 24, 2013

My end-of-year favourite

By now I think I have seen my fair share of Christmas TVC’s this year and I am listing the Harvey Nichols “Sorry, I spent it […]
December 10, 2013


Last night I was driving home listening to Dubai Eye Drive Live with Tim Elliott and Richard Dean.  I was then stranded in a traffic jam […]
December 8, 2013

Audi RS/R8 Event

We recently had the opportunity of branding and attending the Audi RS/R8 event. The event was held here in Dubai at the Autodrome where dealers and […]
November 28, 2013

Congratulations Dubai and the UAE on Expo 2020

I’m delighted the UAE and Dubai won the bid to host the Expo 2020. Congratulations to the bidding team. Great work. First of all, it’s good […]
November 20, 2013

Batman for a day

As you know from our past posts, we and our clients are keen supporters of make a wish foundation.  This week we can actually see for […]
November 12, 2013

The Galleria launches

Congratulations to our friends at Gulf Related on the launch of The Galleria on Al Maryah Island. The launch event, which took place on the 29th […]