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Advertising

Brand building: some evidence for an eternal debate

Have you ever been in a discussion with a client who wants you to force-fit his rational product messages into your awesome aspirational storyline or campaign idea? Our instinctive reaction is always: “yes, but there’s tons of research saying we shouldn’t be functional and rather use emotional triggers”. But the …

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Advertising

Ice Bucket Challenge: brief post-mortem of a clever campaign

Imagine one second that you’re the owner of the least sexy brand in the world. You strive to keep your head out of the water in a sea of competitors; the ones with the largest market shares and shares of voice. What would you do if you were in the …

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Tonic Dubai

#TimeToPlayBall is coolest cat food ad ever.

Temptation Tumblers’ new advert proves that pet food commercials can be awesome. Continuing our theme on spoof ads, US-based cat treat producers Mars’ new advert for Temptation Tumblers has taken pet treat ads to a whole new level. It pokes fun at the millions spent by the likes of Beats …