November 5, 2013

Lego. Let’s Build.

It’s that time of the year when we start to see some of the best and some of the worst TVCs for Christmas.  This one is […]
October 8, 2013

Whodonit? Who’s behind the gorgeous Inside-Chanel project.

In case you missed it, don’t worry you’re not too late. While it was launched last Autumn, and has been releasing a new film every other month, […]
October 7, 2013

PUMA acts local

I love it when big brands think global and act local. I came across this gem for PUMA and bike riding in Dubai. Fishtail Rides has […]
October 2, 2013

Newbies, newbies everywhere. Part 3

The third and last part (for now) to introduce our newbies in their own words. Alice Antoniotti comes from Italy and she moved to Dubai 5 […]
October 1, 2013

Simply Magic

Let’s start from the end: “Any sufficiently advanced technology is undistinguishable from magic.” Arthur C. Clarke Or if you prefer, from the start:  This video from Box […]
September 30, 2013

Newbies, newbies everywhere. Part 2

Continuing on the post from last week on our new Tonicians, here four that have just joined. Abigail Lawlor recently relocated from the UK with 5 […]
September 22, 2013

Thank You Yas Waterworld

It’s always great to open the paper in the morning and see a campaign for one of our clients making the front page. Even better when […]
September 19, 2013

Newbies, newbies everywhere. Part 1

We’ve been so busy I completely forgot to introduce all our new Tonicians. Now I’m faced with so many I’ll have to split these posts into […]
September 17, 2013

Isn’t charity supposed to start at home? Or isn’t it just business?

Have been reading a lot of ink and pixels in the last couple of weeks regarding the new campaign of Qatar Airways, the land of FC […]
September 16, 2013
Julius Solaris at the Meydan IMAX

Tonic attends… ISESTALKS on Social Media

It is increasingly common to find Dubai as a meeting point for international professionals around the world, and increasingly, finding them living here. Last Monday, September […]
September 12, 2013

Congratulations Afghanistan

We want to congratulate our friends from Afghanistan on a well-deserved victory yesterday. It’s first international football trophy. The Afghan national football team finished first of […]
September 11, 2013

Absolut – Transform Today

    The iconic vodka brand Absolut has launched a new campaign called “Transform Today.” Evolving from its past advertising that incorporated artists such as Andy […]