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Advertising

Nothing personal…? It’s just business…?

Anyone who has ever known anyone in Advertising knows that it’s a demanding job for the restless. The stereotype of a person in advertising is this: A workaholic, party-loving, connection-thriving, art-thirsty lunatic (sorry- but you know it’s true)…aka Don Draper from Mad Men. Like all work environments, some believe that …

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Business

Tonic Training Goes Viral (maybe)

Most Tonicians have been very busy improving their skills in recent weeks. We’ve had rounds of brand inductions, agency rounds across all teams, digital training, team building exercises, and are in the middle of a 3-week improvisation training. The training so far has been a real success. It takes place …

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Advertising

Normcore: the art of not standing out to stand out

If you’re like me, you’ve recently acknowledged the growing presence of hipsters in Dubai. If not, go for a coffee at The Magazine Shop on Friday morning at Safa Park when the Market of Everything happens. I actually enjoy seeing this because in some ways, it’s a sign that Dubai …