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Shawarma lovers make a s’wich

We were thrilled to see one of our coolest clients, s’wich, recently open the doors of their gourmet shawarma shop in Dubai Marina to a flurry of hungry customers. s’wich is the brainchild of entrepreneurs and shawarma addicts Fadel Belmahdi and Bader Al Khooti. The duo approached Tonic early last …

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Tonic Dubai

The Effects Of Sound

We all know the feeling when we hear our favourite song. The power it has to elevate our mood with in the first few beats or chords. Music isn’t the only sound that affects us. Sound from the world around us also makes a huge impact on our productivity, especially …

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Latest ad campaigns from Tonic, for Audi, Smart Telecom and

It’s been a busy beginning of the year so far. Here are three very different examples of what we’ve been up to, in order of appearance. We produced the latest Audi A8 L global campaign. It’s a beautiful TV and print campaign positioning Audi’s flagship as the “One and Only” …