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Radio for Art Directors

Recently, Tony Hertz was in the UAE doing his Radio for Art Directors workshop and if there’s any place in the world that needs more help in producing better radio, it’s Dubai. The workshop helps advertising agencies and clients alike find better ways of approaching radio advertising. I couldn’t help feel though, that Tony was preaching to the converted. I wish there were more clients and stations in attendance. Never the less, it was an inspiring day and everyone left the workshop ready to produce the next award winning spot. I pulled the following ad off Tony’s website. Enjoy.

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