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Thank You Yas Waterworld

It’s always great to open the paper in the morning and see a campaign for one of our clients making the front page. Even better when it’s for a good cause.

This morning The National had the Yas Waterworld Duck Race featured above the fold.

YWW_DuckRaceThis isn’t a world’s first but it was still a resounding success in the UAE. Thanks to Yas Waterworld, the Make-A-Wish foundation, who grants wishes of terminally ill children, collected AED60,000.

And to show you how much fun it can be to do good, check out this behind the scenes videos.



Have a nice day!