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Tonic Asia launches Charles Worthington

Our office in Singapore recently launched the Cussons brand of designer haircare products Charles Worthington. The event came to life in Ngee Ann City where the brand was repositioned as a lover of Asian hair. Tara Roux from Cussons was absolutely delighted with the launch saying that this is a big step forward for the brand in the region. I see Jef Tan from Tonic Asia seemed pretty excited too, but I think it had more to do with the male models than the launch itself 🙂